http://www.watchfarscape.com/news/article.php?newsid=274
quotes:
"[SCI-FI Channel President Bonnie] Hammer...has been working with her team at the SCI-FI Channel to broaden the network's appeal to women and "non-geek" men by changing their science fiction programming to air shows that include aspects of the action-adventure, drama, and comedy genres. However, in the process she has failed to address the fact that the SCI-FI Channel already had a hit series that incorporated all of those characteristics. Farscape’s critically acclaimed mix of irreverence, humor and drama and it’s core audience demographic - an audience that is 50% female, 50% male, and 95% within the all important 18 - 49 age group – seem to be precisely what she and her team have been seeking."
"...Farscape's female viewers have decided it's time to step into the spotlight and make their presence felt to the SCI-FI Channel, to the media, and to the general public, all of whom still hold the stereotypical view of science fiction fans as "geeky” young males."
"...the bras... are being sent to the SCI-FI Channel. Notes attached to each shipment include the demographics of the sender and a request that the bras be donated to New York City women's shelters..."
quotes:
"[SCI-FI Channel President Bonnie] Hammer...has been working with her team at the SCI-FI Channel to broaden the network's appeal to women and "non-geek" men by changing their science fiction programming to air shows that include aspects of the action-adventure, drama, and comedy genres. However, in the process she has failed to address the fact that the SCI-FI Channel already had a hit series that incorporated all of those characteristics. Farscape’s critically acclaimed mix of irreverence, humor and drama and it’s core audience demographic - an audience that is 50% female, 50% male, and 95% within the all important 18 - 49 age group – seem to be precisely what she and her team have been seeking."
"...Farscape's female viewers have decided it's time to step into the spotlight and make their presence felt to the SCI-FI Channel, to the media, and to the general public, all of whom still hold the stereotypical view of science fiction fans as "geeky” young males."
"...the bras... are being sent to the SCI-FI Channel. Notes attached to each shipment include the demographics of the sender and a request that the bras be donated to New York City women's shelters..."
no subject
Date: 2003-03-23 02:37 pm (UTC)So there, SciFi! ::sticks tounge out::