Sigh Fie thoughts.

[tzikeh]

I've posted this as a comment elsewhere, but it bears repeating, I think.

“When we tested this new name, the thing that we got back from our 18-to-34 techno-savvy crowd, which is quite a lot of our audience, is actually this is how you’d text it,” [Sci-Fi Channel President Dave] Howe said. “It made us feel much cooler, much more cutting-edge, much more hip, which was kind of bang-on what we wanted to achieve communication-wise.”

Dave Howe : geeks :: Michael Steele : GOP

ALL YOUR BASE IS HOPING YOU FUCK OFF.

I imagine we'll be hearing shortly that Mansquito 2 will be "off the hook."

Comments

[kassrachel.livejournal.com]

Stupidest thing ever, I swear.

(In related news: have not been able to dive into S4 of BSG, but am looking forward to doing so as soon as we get home from our vacation. Hopefully people will still want to talk about the show later this spring! :-)

[vickita.livejournal.com]

Unbe-fucking-lievable. Except for how it isn't, alas. *sigh*

I like John Rogers' response to it (http://kfmonkey.blogspot.com/2009/03/scifi-changes-its-name-to-syfy.html). Heh.

[delle.livejournal.com]

Oh. So now they're going after the 18-30 men (because we all KNOW that girls aren't techno-saavy! Girls don't like science! Girls don't like math!)... so they decide to be 'hip' by renaming their network ... after purported txting.

First of all, they spent money on determining this?!?!? Money they couldn't bother to spend on BSG or SGA?

Secondly, are they really sure their desired demographic wasn't just having them on?

[bethbethbeth.livejournal.com]

I just mentioned it to my non-fannish (but writerly) co-worker and he said "Sounds like syphilitic to me"

And he's not alone.

[tzikeh.livejournal.com]

Secondly, are they really sure their desired demographic wasn't just having them on?

Heh.

I hope "The focus group was fucking with you, Dave" becomes a meme.

[reginagiraffe]

Shall we all start calling the VD Channel?

[rivkat.livejournal.com]

I just--STOP TALKING ABOUT THIS, Sci-Fi execs. You sound worse each time. *Puts on cranky hat* Who the fuck texts like that? When did sf or sff stop being the right way to do it, if you did want to shorten?

[luminosity]

It just goes to show, you can't be too careful.

heh.

[ratcreature]

Yeah, it has to be some kind of joke response. Even if you don't mind stupid typos, surely it can't have escaped *anyone* (even the most non-geeky) that there already is an even shorter abbreviation that won't make your text message a laughing stock. Just how credulous *are* these people?

[tzikeh.livejournal.com]

It just goes to show, the focus group was fucking with you, Dave.

*hearts David Mitchell*

HEE -

[tzikeh.livejournal.com]

"Open the Syfy doors, HAL."
"I'm sorry, Dave, the focus group was fucking with you."

[tzikeh.livejournal.com]

The logo and slogan are equally shitty. It's like a huge bad joke gone horribly wrong. I wonder if they'll see this as "the usual backlash against change" or if someone will say "Uh... maybe this was a REALLY BAD IDEA."

[suaine.livejournal.com]

Syphy: Imagine Greater Ways of Fucking with Dave